# The Seoul Cafe That Looks Like a Cartoon

> Discover the Seoul cafe that looks like a scene straight out of a cartoon: a wildly original interior that stands apart from cookie-cutter hipster coffee shops. Worth seeing!

- URL: https://langandtrip.com.ua/en/article/seulske-kafe-yak-multfilm/
- Language: en
- Published: 2023-06-01
- Categories: Culture, Leisure, Restaurants, Korea, Food & Drinks, Events

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Right when coffee shops all over the world had started to blur into the same hipster Williamsburg look, something completely different showed up.

YND239-20 is a quirky cafe that has captivated visitors in Seoul, South Korea with its super-cute cartoon decor.

Step inside YND239-20 and it feels like walking into a black-and-white cartoon world. It is a cleverly crafted optical illusion of real life that has turned the cafe into a must-visit for Instagram decor lovers.

## A Real-World Optical Illusion

![](/storage/image/prev/SKore9-1-KafeMult.jpg)

The cafe's interior is painted white, with every object and detail outlined in black to give the space the look of pen on paper. Real furniture blends seamlessly into the wall art, which includes whimsical picture frames and a dog peeking out of a window.

Marketing manager JS Lee explains that the cafe's name comes from its Seoul address: Yeon-Nam-Dong 239-20. According to Lee, the main goal is to create an unforgettable experience for guests.

"It became a success because our customers photograph everything," says Lee. "We got famous very naturally."

## Insta-obsession

![](/storage/image/prev/SKore9-2-KafeMult-1024x768.jpg)

The Instagram-ification of cafes, art galleries, and public spaces seems to be a growing phenomenon: after all, the more often your business pops up on social media around the world, the more visitors you get.

The popularity of places like the Museum of Ice Cream, which sparked a frenzy when it took over Manhattan residents' social feeds back in 2016, shows this phenomenon in action.

More cynical critics argue that spots like these risk turning into pure aesthetic with no substance, but visitors to YND239-20 are quick to point out that it has earned its place on any list of the best social-media-worthy destinations.

It helps that the owners have created such a welcoming atmosphere.